1.enterprise
If any member of his company staff had seen him buy the cigarettes, they would have been astonished, for it was common knowledge that Mr. Martin did not smoke and had never smoked; but no one saw it.
2. competitor
Avoiding capture by German soldiers and besting a French competitor, Indiana Jones finally brings the Ark back to the United States.
3. hire
Business is good and I'll have enough to hire an assistant in a few years when they're ready to go.
4. customers' needs
When you work in customer service, your days may be filled with emails, phone calls, and meetings, but those tasks aren't what define your career. After all, you weren't hired to answer a phone: you were hired to help customers succeed by solving problems, educating and empowering them.