1. Determine the market (niche)
First of all, we have to consider what the niche of the blog is, that is, what kind of content to do, so as to find the corresponding market.
2. Target audience
We need to know clearly who our audience is, including the audience's age, gender, occupation, from these aspects to determine the target audience.
3. Refine the market
Before, we already have a general structure, now we have to do is to refine the market, such as we do is cultural content, then in the field of culture we want to do history content or literature content. In terms of audience we have to refine for refinement, such as 30 to 40-year-old men, their love of history, their spending power, etc.
4. According to the market shooting blog
According to the market demand to write copy, shooting and blog post-editing
5. Create attractive tags
When creating a video, you need to think of a title that can attract the audience, and create tags for him, sticky notes can be from the type of video, content, video features to find keywords, so that the audience can quickly find in the search engine
6. Design and style of video thumbnails
Set thumbnails in the video cover, thumbnails need to be intuitive, attractive, so that viewers have to see the cover and want to click the impulse
7. Blog layout design
Such as the introduction of the blog, the placement of images on the top of the home page, the creation of categories in the channel bar, etc.