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3. The Anchoring Bias
People believed it the campaign because the first information that they got was that there is an Italian designer and it s a luxury Italian brand.
7.The Halo Effect
People believed that shoes are expensive because there was a glamorous event with Champagne and shoes were promoted by fashionistas.

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Go to the link below and read through the different kinds of biases. Which one(s) do you think connects best to the reading about Payless shoes?
https://www.verywellmind.com/cognitive-biases-distort-thinking-2794763