a title doesn't reveal a particular information about the article
a title must provoke a curiosity
a title contains words as you won't believe, outrageous truth ...
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This may happen to your kids! ???
-Curiosity
Surprising
Impossible
Unbelievable
Interesting
Mysterious
Unknown
Leaving a question in the air, so you "bite the bait" and click to find out the answer
What are some elements/aspects of clickbait?
