4. Lack of competitive awareness
A company that operates in its own bubble and ignores what competitors are doing is bound to fail. In order to succeed in business, you need to know what your competition looks like. You don’t need to do much in terms of market research, either — regularly checking competitors’ prices, advertising, and social media can give you insight into their strategy and plans. In many industries, collaborating with competitors can even increase your market share as well.
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